At Magic, our mission is simple — to bring fans closer to what they love. From sports and music to creators and entertainment, we believe fandom is one of the most powerful forms of connection in the world.
As part of our continued journey to build more intelligent, engaging, and personalized fan experiences, we are actively exploring the opportunity to establish an AI Lab in Ajmer, India — a potential new hub for innovation, creativity, and impact.
Why Ajmer?
Ajmer, with its deep cultural roots and growing academic ecosystem, represents the kind of place where innovation and inspiration naturally meet.
By considering Ajmer as the home for our future AI Lab, we aim to combine cutting-edge technology with emerging talent from India’s heartland. Our goal is not just to build better products, but to build opportunities — nurturing the next generation of technologists and creators who can shape the future of fan engagement.
The Vision for our Magic AI Lab
While plans are still in exploration, our vision is clear:
To make the Magic AI Lab a center of excellence in fan intelligence — where data science, creativity, and responsible innovation come together.Here’s what this future lab would focus on:
1. Personalization & Predictive Insights
We want to build AI systems that understand what fans love — and help deliver the right content, moments, and experiences at the right time.
Imagine a world where every fan’s feed feels uniquely theirs — powered by predictive analytics and personalization.
2. Generative Creativity
Our AI efforts would explore how fans and creators can co-create content — from AI-assisted stories and highlight reels to digital memorabilia.
Generative AI could help fans express their passion in new and exciting ways.
3. Applied Research & Experimentation
The proposed lab would serve as a sandbox for experimentation — testing ideas in:
- Natural Language Processing for sentiment and engagement analysis
- Computer Vision for image-based fan experiences
- Edge AI for faster, privacy-first mobile performance
We also envision collaborations with universities and research institutions in and around Rajasthan to support talent development and applied research.
4. Responsible and Ethical AI
As we explore this initiative, responsible AI practices remain central to our philosophy.
Any future lab would be built around strong data governance, fairness, and transparency — ensuring that innovation always aligns with fan trust.
5. Empowering Local Talent
Beyond research, we see this lab as a way to invest in people.
Through internships, training programs, and AI-focused events, we hope to help Ajmer become a growing node of technological creativity — where bright minds can thrive without having to leave their hometowns.
Looking Ahead
While this initiative is still in the exploration stage, our intent is bold:
To unlock new possibilities for fans everywhere — and to do it by building AI that’s as passionate, expressive, and human as the fans themselves.
At Magic, we believe the next generation of fan experiences will be smart, personalized, and emotionally intelligent.
And with the right foundation, Ajmer could be where that future begins.
Stay tuned as we share more about our exploration, partnerships, and plans in the coming months.
Because at Magic, we’re not just imagining the future of fandom — we’re building it, one idea at a time. 💫